Online+Ad+Design

"Rapture is the embodiment of Toronto youth culture. Our focus is to cover a wide range of subjects from sports, hip-hop, fashion and city life through a steady online presence and an exclusive, independent fashion line." In this specific advertising campaign, main attention was focused on establishing Rapture, Toronto as a brand to the city, as well as gaining awareness of a sale the brand is currently holding in their online shop. Methods of advertising range from outdoor advertising, to online advertising.
 * Rapture, Toronto:**

I chose this method of advertising because it coincides with the company's interests. Rapture being a clothing line focused on representing the city of Toronto, I felt advertising in bus shelters would be ideal simply because there are hundreds of bus shelters spread throughout the city. Bus shelters can be found in some of the busiest places in the city, therefore making the poster visible to thousands of commuters and passer-bys. Another thing that makes bus shelter an appealing place to advertise is the fact that most youth (which is Rapture's main demographic) use the transit as a means of transportation, we are without a doubt choosing a sure fire advertising medium that will target our demographic effectively.
 * Transit Bus Poster:**

On the Gardiner Expressway eastbound to Toronto, one can literally see an explosion of marquee billboards during their commute. Billboards advertising everything from events, entertainment - and fashion. I chose a high-rise billboard as a medium of advertising for the sole fact that billboards attract attention. During rush hour traffic, people are most likely look around out of sheer boredom and read the billboards as they wait for the traffic to clear. Due to the sheer size of the billboard, the visibility of the ad covers a wide area and is not limited like other forms of advertising.
 * Highrise Billboard:**

I chose a transit bus as a mode of advertising due to its mobility. Transit bus travel through the city using many different routes, covering a wide area. This means more people are likely to come across the ad than if it were a sign/poster placed on the ground. Not to mention, drivers who are within range of the bus carrying the poster also notice the ad when stuck in traffic, at stoplights or when simply passing by. Buses are an effective medium solely for the amount of ground they cover.
 * Sign on Bus Side:**

The prototypical box ads should be simplistic and to the point, and I designed my online box ad to reflect these values. The ad is not too big, and can be placed either in the header, footer, sidebar of any website. The ad is in the form of a GIF displaying Rapture's many products worn proudly by models. The ad displays the Rapture logo, a request to visit the site, and the purpose of the ad 'Fall Winter Inventory Sale'.
 * Online Box Ad:**

Through the various deliverables mentioned above, the company is heavily relying on word of mouth marketing from the general public to drive traffic into the site and store. Being a clothing line that is heavily based on Toronto, and its rich culture we hope that people will make a strong connection when they come across the ads through various means (The t-shirt designs refer heavily to Toronto culture). The online ad would serve to implement a Pay Per Click model - only forcing the company to pay when a user actually clicks on the link - as it is the most logical model in this situation. We hope through the various advertising methods that we've chosen to implement that we effectively reach our target demographics, and that they are exposed to Rapture, Toronto - and achieve familiarity with the brand.
 * Advertising Strategy:**

=**Transit Bus Poster:**=



=**Highrise Billboard:**=



=**Bus Stop Poster:**=



=Online Box Ad:=